Metro Manila To Host 12th Annual Filipino Franchise Show At World Trade Center In Pasay City, October 4-6, 2013

12th Filipino Franchise Show

The 12th Annual Filipino Franchise Show is the country’s biggest and only exhibition of homegrown franchises. The event is scheduled for October 4-6, 2013 at the World Trade Center in Pasay City, Metro Manila. The theme this year will be “Galing ng Pinoy,” which pays tribute to Filipino innovation and ingenuity that underscores the competitive potential of the local franchising industry in the global market.

Produced by the Association of Filipino Franchisers Inc. (AFFI), the event anticipates more than 30,000 visitors and has secured already more than 300 exhibitors to take part in the featured products and services from various regions of the country. Participants can look forward to unique franchising investment opportunities in food, retail and services - as well as intriguing demonstrations, seminars, and training sessions.

Who Can Attend?

In past events, attendees and participants have included local and foreign corporate executives, business professionals, entrepreneurs and investors from many industries including: Banks and financial institutions, LGU’s, Academe, Real Estate, Retail, Hospitality, Restaurant, and more. Attendees have also included returning overseas professional and contract workers, seafarers and on-the-sea workers, administrators from union organizations, local and foreign retirees, and newly college graduates who want to start their own business.

Armando Bartolome, president of the AFFI, comments, "The goal of the Filipino Franchise Show is to uplift the country’s micro small medium enterprise. We expect this year's show to attract prospective entrepreneurs and investors who are interested in partaking in South East Asia's fastest growing economy."

Partners for the event include: BPI Family Ka-Negosyo, The Generics Pharmacy, PLDT KaAsenso, SeaOil, Meralco, Magnolia Healthy Beverages, and

To become an exhibitor: Contact AFFI Center for Franchising at (02) 6540345 / (02) 8619897 or PETCO (event organizer) at (02) 5562723 / (02) 8325401.

To attend the conference: Register FREE online at  For on-site registration, the cost is P100 (but just P70 for senior citizens and P50 for students.)

For media interviews: Contact Raffe G. Canare, Executive Director at +639228149882 or email him at

About AFFI
The Association of the Filipino Franchisers Inc. (AFFI) is the Philippines’ prime trade organization committed to promoting responsible micro small medium enterprise businesses through franchising. It is consist of Filipino corporate presidents, CEOs, and prominent businessmen who recognize the competitive potential of the local franchising industry in the global market. Duly registered with the Securities and Exchange Commission, the association serves as a governing body that safeguards the interest of its members and innovates ways to further its advocacies. For more details, visit
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